thanhtam1902204

Overview: “Dính Dính Dẻo Dẻo” is a student-initiated project with the goal of promoting flavored rice paper snacks – a popular Vietnamese street food – through creative digital communication. The project focused on raising brand awareness, experimenting with social media marketing strategies, and testing user engagement across different platforms. Responsibilities: Planned and executed the social media content strategy tailored to Gen Z audiences, with the aim of boosting visibility and interaction. Scripted and produced short-form TikTok videos and crafted feature articles highlighting the product’s flavors, cultural relevance, and appeal as a modern Vietnamese snack. Managed the content calendar and coordinated posting schedules to ensure consistency and maximize reach. Impact: Facebook: Published 19 multi-format posts (images, stories, short videos), generating 8.1K total views and reaching 1.2K users. TikTok: Produced 8 short videos that collectively gained 18.3K views and reached 1.3K users, reflecting strong organic engagement potential. Enhanced online presence and created a foundation for further e-commerce opportunities. Key Takeaway: Through this project, I gained hands-on experience in social media planning, cross-platform storytelling, and performance analysis, learning how to craft engaging content that not only entertains but also drives brand visibility and consumer interest.

Planned and executed a digital content project to promote the company’s brand image across Facebook and TikTok. Scripted short-form videos and wrote feature articles aligned with the company’s branding and communication goals. Facebook: Published 19 multi-format posts, generating 8.1K views and reaching 1.2K users. TikTok: Published 8 short videos, generating 18.3K views and reaching 1.3K users.

Co-wrote scripts and worked as a Production Assistant for the branded communication series “Raw To Real” (1.3M views, 10K engagements, and 385 organic shares). Directed 2 episodes of the photo series “Song Hành” (1.2K engagements). Directed the short video “Vi vu cùng nhạc Tết” (1.3K views, 71 engagements). Participated in event coverage, capturing highlights, producing quick-turnaround media updates, and writing press releases (30+ articles, 13K views).